Creative Juice was started in February 2025 by Lily Morris. Lily graduated from Nottingham Trent University with a degree in Decorative Arts in 2017. She moved back to her hometown of Hereford and has had many personal and professional creative endeavours including embroidery, flag making, sculpture, costume, print, collage and mural commissions for The Jam Factory, Bao to the Broth and Temple Records.

Creative Juice was set up to create a community craft club for adults which is accessible, friendly and affordable with an aim to support creative wellbeing and improve mental health by building a welcoming creative circle.

Originally, Creative Juice began as a monthly craft club at The Jam Factory, meeting on the first Tuesday of each month. This much-loved session still continues, while a growing range of themed workshops and creative events are now offered alongside it.

Creative Juice is a friendly crafting community with a relaxed approach to making things! It’s something different to do in Hereford as a solo date, to meet new like-minded people, bring friends to catch up in a new venue or hang out with family to make new memories!

All ages and abilities are welcome (under 18s must have parent/guardian permission) and there’s always help and inspiration on hand if you need it. Creative Juice also strives to accommodate accessibility needs wherever possible, ensuring everyone can join in, get creative and feel comfortable.